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Новости компании SkimLinks

Thu, 18 Jul 2019 12:00:54 +0000
Blog – Industry Leader In Affiliate Marketing Solutions | Skimlinks

Skimlinks is delighted to announce the return of the Commerce Awards for Publishers.

Back for a second year, this is the only industry awards program dedicated to excellence in commerce content journalism and recognising commerce teams at publishers, who produce excellence product-related pieces that improve their readers’ lives.

Fifteen awards will be up for grabs on the night of the awards ceremony on September 4 in New York City.

Eleven categories will be awarded by a panel of independent judges.

Returning to the judging panel for a second year are esteemed industry journalists Allison Schiff from AdExchanger and Max Willens from Digiday.

They’ll be joined by Rakhee Jogia – VP Strategic Partnerships & Supply at Rakuten Marketing – who will bring her expertise in affiliate marketing to the table during the judging process.

Three further categories will be awarded based on revenue and growth data from Skimlinks: Best Mobile Article – for articles published using Skimlinks’ AMP solution, Fastest Growing Newcomer – for fastest revenue growth by a publisher using our platform for less than year and Fastest Growth – for fastest revenue growth by a publisher using our platform for more than one year.

Finally, the CAP for Weirdest Product Sold returns for a second year, and will be awarded by a panel of Skimlinks employees.

The categories are as follows:

By judges:

Best Fashion Article
Best Technology, Gadget & Smartphone Article
Best Evergreen Article
Best Digital Native Publisher
Best Dedicated Commerce Brand
Best Editorial Publisher
Best Beauty Article
Best Travel Article
Best Homeware & Furniture Article
Best Black Friday Article
Best Holiday Campaign

From Skimlinks data:

Best Mobile Article
Fastest Growing Newcomer
Fastest Growth

By Skimlinks Employees:

Weirdest Product Sold

The awards will be hosted by Skimlinks’ CEO Sebastien Blanc. Publishers can submit for the awards now and submissions will close on August 7.

The post Announcing the Commerce Awards for Publishers 2019 appeared first on Industry Leader In Affiliate Marketing Solutions | Skimlinks.


Wed, 17 Jul 2019 09:31:45 +0000
Announcing the Commerce Awards for Publishers 2019

NEW YORK CITY and LONDON, July 17 2019 – Skimlinks, the leading commerce content platform, today announced an extension to its partnership with the global affiliate network Awin. Together we have given Awin advertisers much greater transparency and visibility over publishers on the Skimlinks network.

Transparency is a hot topic across the affiliate industry. For Advertisers, it’s essential to have access to detailed performance insights. Skimlinks is excited to strengthen its partnership with Awin by providing Advertisers with more transparency, ensuring they can make data driven decisions on the evolution of their program to drive greater commercial success.

Skimlinks and Awin have built a bridge between their platforms so advertisers have full transparency on their performance from Skimlinks publishers. Awin Advertisers can now access domain names of Skimlinks Publishers in their reporting. To put this data in action, Advertisers can set up better rates for Skimlinks publishers that perform best. Skimlinks works with 60,000 publishers across the globe, including half of the top 100 publishers such as Conde Nast, Hearst, Yahoo!, Huffington Post and MailOnline.

With a better understanding of which Publishers and Domains are driving their revenue, Awin Advertisers who are part of the Skimlinks Managed Accounts Program, will also have the ability to set up bespoke commission rates when they are requested by Skimlinks Publishers.

Sebastien Blanc, CEO of Skimlinks said “we relentlessly work with our partner networks like Awin to provide transparency and increased sales to advertisers. We believe that transparency is the best way to demonstrate ROI and to get publishers to be fairly rewarded for the traffic and sales they bring to merchants.”

Awin’s Global Publisher Director, Jasper Mulder, added “The flexibility of providing exclusive rates to individual Skimlinks publishers will stimulate further commitment within each partnership and accelerate the development of value-adding traffic to Awin’s advertisers, it’s a clear win for all.”

Awin Advertisers can find out more about the benefits of the enhanched parternship on the Awin Wiki or by speaking with their Account Manager.

The post Skimlinks and Awin strengthen partnership with enhanced visibility and rate management appeared first on Industry Leader In Affiliate Marketing Solutions | Skimlinks.


Fri, 05 Jul 2019 09:23:49 +0000
Skimlinks and Awin strengthen partnership with enhanced visibility and rate management

Publishers want to find merchants that their audience is going to love and be able to find them easily.

So we are happy to rollout updates to the Merchant Search in the Publisher Hub to help facilitate that.  

We’ve made it simpler for Publishers to: 

Quickly see which Merchants provide Exclusive Rates

One of the benefits of working with Skimlinks is that we negotiate exclusive commission rates to drive an increase in revenue for Publishers.

We’ve simplified the Merchant Type in the Publisher Hub, making it easier for Publishers to see those Merchants who provide exclusive rates.

Publishers can now filter the search results by:

Exclusive to you

Commission rates that have been negotiated exclusively by Skimlinks.  

Preferred Partner 

Merchants that are part of Skimlinks Preferred Partner Program provide Publishers with higher than average commission rates

Favourite 

Filter by your favourite merchants. You can select your favourite by clicking on the heart next to the merchant name in the search results or on the merchant profile page.

Easily Sort Your Search Results

Column headings in search results are now clickable. That means you can sort in ascending / descending order, enabling you to filter for results to see which merchant provides the best commission rate or highest EPC.В 

Download Merchant Search Results

Publishers can now download their search results into excel format.

Login to the Publisher Hub now and take advantage of the new enhancements.

If you’re a Publisher that doesn’t work with Skimlinks yet, sign up here.

The post Product Update: Merchant Search Enhancements appeared first on Industry Leader In Affiliate Marketing Solutions | Skimlinks.


Thu, 20 Jun 2019 08:29:43 +0000
Product Update: Merchant Search Enhancements

NEW YORK CITY and LONDON, June 20 2019 – Skimlinks, the leading commerce content platform, today announced a partnership with Rakuten Marketing, the global leader in integrated marketing solutions. This partnership will bring more transparency and actionable insights for Advertisers to optimize their affiliate campaigns.

As Advertisers want to have greater control on their marketing spend and to understand what drives performance, Affiliate marketing is the safest of the digital marketing channels as advertisers only pay when a sale actually happens. With their partnership Skimlinks and Rakuten Marketing are set to lead the industry into a new age of Affiliate Marketing where Advertisers have even greater visibility on where the sales are coming from, allowing them to better reward the best performing publishers.

Rakuten Marketing will be able to integrate Skimlinks performance data into the interface used by their advertisers. Advertisers will have full access to indicators such as Impressions, Clicks, Conversions and Order Value that help them evaluate the quality of the traffic they receive from publishers.

With a better understanding of where their leads come from, Advertisers will also have a direct control on the commission rates they offer to publishers in order to reward those with the most effective campaigns.

Sebastien Blanc, CEO of Skimlinks said “Transparency and increased sales are Skimlinks’ key engagements toward Advertisers. With our partner networks like Rakuten Marketing surfacing our data in their interface, advertisers will have access to the full detail of the traffic sources so they know where their affiliate campaigns are the most efficient and they reward publishers accordingly.“

Rakhee Jogia, VP of Publisher Partnerships of Rakuten Marketing said “There is an increasing shift in focus towards transparency, not only in the programmatic industry and open RTB, but affiliate marketing has always prided itself on sharing this information. We’re excited to launch the next phase of our transparency initiative in conjunction with Skimlinks, as they represent a network of some of the best publishers in the world. Offering our advertisers full transparency on where their traffic and sales come from is essential, and only allows us to support our publishers, who are looking to maximise their yield, whilst we support our brands key objectives.”

About Skimlinks
Skimlinks powers commerce content strategies for publishers. As the world’s largest commerce content monetisation platform, it helps grow a revenue stream that can contribute as much as a quarter of a publisher’s overall revenue, which enables publishers to be less dependent on advertising.

Its technology automatically earns publishers a share of sales they drive through product links in commerce-related content created by editors. The platform is a one stop solution providing the technology and the data to start, grow and successfully scale a content commerce strategy across desktop, tablet and mobile.

Skimlinks connects 60,000 publishers to 48,500 merchants around the world, generating $2.5m of sales every day. With over ten years in the industry, Skimlinks is ideally placed to become the publishers trusted long-term partner. Clients include half of the top content publishers in the US&UK such as Conde Nast, Hearst, Yahoo!, Huffington Post, Trinity Mirror, and MailOnline.

The platform is scalable and supported by 100% trusted privacy frameworks certified by EDAA and IAB with complete GDPR compliance.

Learn more at www.skimlinks.com

About Rakuten Marketing
The Rakuten Marketing division is the global leader in digital marketing solutions that empower marketers to realise the full potential of marketing. Built on a robust, scalable platform that includes proprietary attribution & retargeting technology, unique data and advanced user identification capabilities, marketers deliver ad experiences that engage and influence across affiliate, display, mobile, social and video channels. Integrated multichannel solutions, along with unique insights and unparalleled client focus, equips marketers to increase efficiency, productivity and performance.

The post Skimlinks Partners with Rakuten Marketing to Bring More Transparency and Actionable Data to Advertisers In Their Affiliate Campaigns appeared first on Industry Leader In Affiliate Marketing Solutions | Skimlinks.


Thu, 13 Jun 2019 11:14:23 +0000
Skimlinks Partners with Rakuten Marketing to Bring More Transparency and Actionable Data to Advertisers In Their Affiliate Campaigns

Publishers create multiple subdomains (sub.domain.com) or subfolders (domain.com/folder) to track performance of different channels or technology.  

And while it’s great for detailed insights within the Skimlinks Publisher Hub, we know that it’s a frustration for many publishers that they cannot see a consolidated view of the overall domain performance.

Which is why we are happy to announce the latest enhancement to the reporting functionality in the Publisher Hub.

We’ve updated the Domain Selector filter to enable Publishers who have multiple subdomains or subfolders to see the overall performance for a single domain.

With this enhancement, for each Publisher ID set up, the following can be viewed in the Publisher Hub:

Skimlinks Publishers can login now and start using the new Domain Selector filter.

Publishers not working with Skimlinks can sign up here.

The post Product Update: Easily Consolidate your reporting at Domain Level appeared first on Industry Leader In Affiliate Marketing Solutions | Skimlinks.


Fri, 07 Jun 2019 09:34:30 +0000
Product Update: Easily Consolidate your reporting at Domain Level

If economists add decimal points to show they have a sense of humour, tech platforms add decimal points to prompt palpitations from concerned tech vendors.

And where Apple is concerned, Intelligent Tracking Prevention (ITP) 2.2, has done exactly that.

Hot takes about implications for adtech, affiliate marketing, advertisers and publishers abound.

The primary source of panic?

That ITP 2.2 – which kills cookies after a 24-hour window – makes it impossible to track the transactions between publishers and merchants that power commerce content as a meaningful source of revenue.

So we’re here to set the record straight.

There’s no need to panic

The major affiliate networks have long anticipated a future without cookies and have taken countermeasures to compensate.

Their response to ITP 2.2 has been a common framework implemented across the vast majority of advertisers, focused on a tag deployed site-wide on websites. Over 80% of large advertisers have adopted it.

A detailed explanation from our Head of London Engineering on how it works is available on PerformanceIn.

In short they’ve taken a legitimate response and mitigated for ITP 2.2’s impact in the vast majority of cases.

What about privacy changes in Google Chrome?

This is trickier as Google have been sparse with the details.

In general, the move appears aimed to give users more control over how their data is “collected” and crack down on organisations using so-called “fingerprinting” to track people in underhanded ways.

The site-wide tag solutions networks have introduced do not collect personal information. Instead they simply work to match transactions to publishers. In that sense advertisers and publishers should not be concerned about the changes in regard to the revenue they generate from commerce content.

While networks like AWIN acknowledge that they do make use of “fingerprinting”, the only use it as a last resort and in a tiny percentage of cases.

In a similar way to ITP, ITP 2.0 and ITP 2.2 therefore publishers and advertisers should expect minimal impact from Chrome privacy changes.

These rules are designed to be good to users, and if businesses respect their users, the rules should be good for them too.

Photo Credit: Cnet

The post ITP 2.2: Here’s what publishers and advertisers need to know about privacy regulation changes appeared first on Industry Leader In Affiliate Marketing Solutions | Skimlinks.


Tue, 28 May 2019 11:40:08 +0000
ITP 2.2: Here’s what publishers and advertisers need to know about privacy regulation changes

Publishers must have detailed performance insights to understand the performance of their commerce content strategy and to continually improve this key revenue stream.

Skimlinks has released the first in a series of enhancements to the Publisher Hub, that will allow Publishers to access more detailed reports.

We have released a new filter on the Performance reports, that enables Publishers who use our Skimlinks AMP script to separate the performance of the commerce content articles they publish on AMP from their other channels.

The Skimlinks AMP script automatically monetizes AMP articles across hundreds of domains worldwide

New AMP Filter in the Publisher Hub

The next time you log into the Publisher Hub, you’ll see a filter at the top of the Performance Reports that gives you the option to filter by:

The filter can be applied across the following performance reports:

The filter works for Publishers who have installed the automated Skimlinks AMP script, for Publishers using LinkWrapper or another manual solution to monetize AMP articles, we cannot break your AMP performance out separately and it will be consolidated under the All Performance filter.

Publishers not yet automatically monetizing their AMP articles can access the Skimlinks AMP script in the Settings Tab of the Publisher Hub.

The post Measure your mobile impact: Get actionable insights from your AMP articles appeared first on Industry Leader In Affiliate Marketing Solutions | Skimlinks.


Thu, 04 Apr 2019 13:46:56 +0000
Measure your mobile impact: Get actionable insights from your AMP articles

The average publisher on Skimlinks doubles their commerce content revenue in the holiday season. Commerce editors have more to write about than just Black Friday and Christmas.

Here is a selection of public holidays and events that can inspire publishers to write for their audience in the U.K.. Publisher may decide to write their articles several months in advance to get better SEO traction or simply because consumers are shopping early.

Feeling inspired? Sign up and start monetizing your commerce content through Skimlinks.

Q3 2019
July 15th/16thAmazon Day
AugustBack to School
SeptemberDecember Holidays planning
SeptemberWine fair (France)
Q4 2019
Oct 31Halloween
Nov 29Black Friday
Dec 2Cyber Monday
Dec 21Last Saturday before Christmas
Dec 25Christmas
Dec 26Boxing Day
Dec 31New Year’s Eve
December/JanuaryPost Christmas sales
Q1 2020
Jan 1New Years Day
January 7-10CES
Feb 14Valentine’s Day
February 24-27Mobile World Congress
Mar 17St. Patrick’s Day
Mar 22Mother’s Day in the UK
Q2 2020
Apr 1April Fool’s Day
AprilSummer Holidays planning
Apr 12Easter
Apr 22Earth Day
MayGet ready for summer
MayBank Holidays
May 10Mother’s Day in most countries
JuneSummer sales
Jun 21Father’s day

The post Calendar for Public Holidays and key shopping events in Europe appeared first on Industry Leader In Affiliate Marketing Solutions | Skimlinks.


Wed, 03 Apr 2019 16:59:53 +0000
Calendar for Public Holidays and key shopping events in Europe

The average publisher on Skimlinks doubles their commerce content revenue in the holiday season. Commerce editors have more to write about than just Black Friday and Christmas.

Here is a selection of public holidays and events that can inspire publishers to write for their audience in APAC . Publisher may decide to write their articles several months in advance to get better SEO traction or simply because consumers are shopping early.

Feeling inspired? Sign up and start monetizing your commerce content through Skimlinks.

Q3 2019
Jul 1HK Special Region Establishment Day
July 15/16Amazon Day
AugustBack to School
Aug 7Chinese Valentine’s Day (QiXi Festival)
SeptemberDecember Holidays planning
Sep 1Father’s Day (AU)
Sep 1Starts of Spring (AU)
Sep 19Father’s day
Q4 2019
Oct 1Labour Day (AU)
October 1-7Chinese National Day (Golden Week Holiday)
Oct 31Halloween
Nov 5Melbourne Cup Day
Nov 7Diwali
Nov 11Ali Baba Single Day
November 13-14Click Frenzy (AU)
Nov 29Black Friday
Dec 1Starts of Summer (AU)
Dec 2Cyber Monday
Dec 12Double 12
Dec 21Last Saturday before Christmas
Dec 25Christmas
Dec 26Boxing Day
Dec 31New Year’s Eve
December/JanuaryPost Christmas sales
Q1 2020
Jan 1New Years Day
January 7-10CES
Jan 25Chinese New Year 2020
End of JanuaryBack to School (AU)
Jan 26Australia Day
Feb 8Chinese Lantern Festival
Feb 14Valentine’s Day
February 24-27Mobile World Congress
Mar 14White Day
Mar 28AliExpress Anniversary Sale
Q2 2020
Apr 1April Fool’s Day
Apr 12Easter
Apr 22Earth Day
April 23Ramadan Starts
May 10Mother’s Day in most countries
May 23Ramadan Ends
May TBDClick Frenzy
JuneStarts of Winter (AU)
Jun 25CH/HK Dragon Boat Festival
Jun 30End of Financial Year (Aus)

The post Calendar for Public Holidays and key shopping events in APAC appeared first on Industry Leader In Affiliate Marketing Solutions | Skimlinks.


Tue, 02 Apr 2019 15:31:18 +0000
Calendar for Public Holidays and key shopping events in APAC

The average publisher on Skimlinks doubles their commerce content revenue in the holiday season. Commerce editors have more to write about than just Black Friday and Christmas.

Here is a selection of public holidays and events that can inspire publishers to write for their audience in the U.S.. Publisher may decide to write their articles several months in advance to get better SEO traction or simply because consumers are shopping early.

Feeling inspired? Sign up and start monetizing your commerce content through Skimlinks.

Q3 2019
Jul 4Independence Day
July 12Nordstrom Sales
July 15/16Amazon Day
AugustBack to School
SeptemberDecember Holidays planning
Sep 2Labor Day
Q4 2019
Oct 10Columbus Day
Oct 31Halloween
Nov 11Veteran’s Day
Nov 28Thanksgiving Day
Nov 29Black Friday
Nov 30Small Business Saturday
Dec 2Cyber Monday
Dec 21Last Saturday before Christmas
Dec 25Christmas
Dec 26Boxing Day
Dec 31New Year’s Eve
December/JanuaryPost Christmas sales
Q1 2020
Jan 1New Years Day
January 7-10CES
Jan 20Martin Luther King Jr. Day
Jan 26Grammy Awards 2020
Feb 2GroundHog Day
Feb 2Super Bowl Sunday
Feb 14Valentine’s Day
Feb 17President’s Day
February 24-27Mobile World Congress
Mar 17St. Patrick’s Day
Q2 2020
Apr 1April Fool’s Day
AprilSummer Holidays planning
Apr TBDWay Day
Apr 12Easter
Apr 15US Tax Day
Apr 22Earth Day
MayGet ready for summer
May 10Mother’s Day
May 25Memorial Day
JuneSummer sales
Jun 21Father’s day

The post Calendar for Public Holidays and key shopping events in the US appeared first on Industry Leader In Affiliate Marketing Solutions | Skimlinks.



Calendar for Public Holidays and key shopping events in the US

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